Get Up to Speed with Online Marketing EBook Free Download

Get Up to Speed with Online Marketing EBook Free Download

Size: 16 MB

Language: English

File Format: .PDF

DESCRIPTION:

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking.

his straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

Create a website

Get found on Google

Get your email marketing right

Create content your market will value with blogs, podcasts, video and images

Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

Develop a coherent online marketing plan

Manage your online marketing workload

Measure your results

Table of Contents

PART ONE: GET STRATEGIC:

Chapter 1. Online marketing 101

Chapter 2. Your online marketing plan

PART 2: GET ONLINE:

Chapter 3. Establish a web presence: How to build a website with no technical knowledge

Chapter 4. Boost your search engine rankings: How to increase your visibility on Google

Chapter 5. Engage with email: How to build an email list without annoying people

PART 3: GET CREATIVE:

Chapter 6. Build a blog: How to build trust, reputation, and traffic

Chapter 7. Podcast for profit: How to attract an audience of loyal listeners

Chapter 8. Lights, camera, action!: How to produce online video on a budget

Chapter 9. Show, don’t tell: How to showcase your business on photo-sharing sites

PART 4: GET OUT THERE:

Chapter 10. Build a community: How to choose and use social networks

Chapter 11. Find fans on Facebook: How to harness the world’s largest network

Chapter 12. Create credibility on LinkedIn: How to take your business networking online

Chapter 13. Tap into Twitter: How to use the power of the real-time Web to build a following

Chapter 14. Jack into the Matrix: How to make real money in virtual worlds

Chapter 15. Pass it on: How to be discovered on social bookmarking sites

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